Link Building
Key Link Building Concepts
Browse our comprehensive dictionary of link building terms. Click on any term to get a deep dive into its meaning and practical application.
Domain Authority/Domain Rating
Domain Authority (Moz) and Domain Rating (Ahrefs) are third-party metrics that predict a website's ability to rank in search engines based on its backlink profi...
Skyscraper Technique
The Skyscraper Technique is a link building method developed by Brian Dean that involves: 1) Finding popular content in your niche, 2) Creating significantly be...
Backlink Audit
A backlink audit is the process of analyzing all links pointing to a website to identify toxic, spammy, or low-quality links that could harm SEO performance. Th...
Broken Link Building
Broken link building is a white-hat link acquisition strategy that involves finding broken links on relevant websites, creating replacement content that matches...
Guest Posting
Guest posting involves writing and publishing content on another website or blog in exchange for a backlink to your own site. When done ethically, guest posting...
Link Reclamation
Link reclamation is the process of finding unlinked brand mentions or content references across the web and converting them into backlinks. This involves monito...
Resource Link Building
Resource link building involves creating comprehensive, valuable resources (like tools, guides, research studies, or directories) that naturally attract links f...
Link Equity (Link Juice)
Link equity (formerly called 'link juice') refers to the value or ranking power that passes from one page to another through hyperlinks. Not all links pass equa...
Keyword Ranking
Keyword ranking is the position a page holds in search results for a specific query set. It matters because visibility affects traffic opportunity and competiti...
Keyword Research
Keyword research is the process of identifying and analyzing search terms that people use to find information online. It involves discovering relevant keywords,...
Anchor Text
Anchor text is the clickable wording of a hyperlink and a key contextual signal for users and search engines. Well-chosen anchor text clarifies what the destina...
Backlink Profile
A backlink profile is the total set of external links pointing to a website or page, including source quality, topical relevance, anchor patterns, follow vs. no...
Brand Mentions
Brand mentions are references to your company, product, or leadership across websites, social platforms, forums, and media coverage, with or without a backlink....
Brand Monitoring
Brand monitoring is the ongoing process of tracking where and how your brand is discussed across search, social, news, review platforms, and community channels....
Digital PR
Digital PR is a strategy for earning authoritative online coverage and high-quality backlinks by creating stories, data assets, expert commentary, and partnersh...
Disavow Tool
The Disavow Tool is a Google Search Console capability that lets site owners ask Google to ignore specific backlinks they believe are manipulative or harmful. I...
Link Acquisition
Link acquisition is the structured process of earning backlinks from relevant external websites to improve discoverability and authority. Sustainable acquisitio...
Link-Worthy Content
Link-worthy content is content intentionally designed to attract natural citations because it offers clear utility, novelty, or authority. Typical formats inclu...
Outreach
Outreach in SEO and growth marketing is proactive communication with publishers, site owners, creators, and partners to secure placements, links, collaborations...
Page Authority
Page authority describes the relative ability of an individual page to rank for relevant queries based on link equity, topical alignment, content depth, and tec...
Search Volume
Search volume is the estimated number of searches for a keyword within a specific time period, usually monthly and region-specific. It helps marketers prioritiz...
Long-tail Keyword
A long-tail keyword is a specific search phrase, usually three or more words, that reflects clearer intent than broad head terms. While each long-tail query has...
Google PageRank
Google PageRank is an algorithmic concept that originally measured the importance of web pages based on the quantity and quality of links pointing to them. Publ...
Frequently Asked Questions
What makes a 'good' backlink?
A high-quality backlink comes from a relevant, authoritative, and trustworthy website. The link should be 'dofollow' and placed naturally within high-quality, relevant content.
Is buying backlinks a good idea?
No. Buying links is a violation of Google's Search Essentials and can lead to manual penalties or algorithmic devaluation of your site. Focus on earning links through great content and outreach.
What is the 'Skyscraper Technique'?
It's a popular link-building strategy where you find high-performing content in your niche, create something even better, and then reach out to sites that linked to the original content to ask them to link to yours instead.
VibeMarketing: AI Marketing Platform That Actually Understands Your Business
Stop guessing and start growing. Our AI-powered platform provides tools and insights to help you grow your business.
No credit card required • 2-minute setup • Free SEO audit included