Link Building

Link Building is the process of acquiring hyperlinks from other websites to your own. In the world of SEO, these links are called backlinks. Search engines use these links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. A backlink is effectively a 'vote of confidence' from one site to another, and it remains one of the strongest ranking factors in Google's algorithm.

10 Expert Definitions

Key Link Building Concepts

Browse our comprehensive dictionary of link building terms. Click on any term to get a deep dive into its meaning and practical application.

Domain Authority/Domain Rating

Domain Authority (Moz) and Domain Rating (Ahrefs) are third-party metrics that predict a website's ability to rank in search engines based on its backlink profi...

#backlinkprofile#linkequity#seometrics

Skyscraper Technique

The Skyscraper Technique is a link building method developed by Brian Dean that involves: 1) Finding popular content in your niche, 2) Creating significantly be...

#contentmarketing#outreach#guestposting

Backlink Audit

A backlink audit is the process of analyzing all links pointing to a website to identify toxic, spammy, or low-quality links that could harm SEO performance. Th...

#disavowtool#linkprofile#seopenalty

Broken Link Building

Broken link building is a white-hat link acquisition strategy that involves finding broken links on relevant websites, creating replacement content that matches...

#linkacquisition#outreach#contentmarketing

Guest Posting

Guest posting involves writing and publishing content on another website or blog in exchange for a backlink to your own site. When done ethically, guest posting...

#contentmarketing#outreach#influencermarketing

Link Reclamation

Link reclamation is the process of finding unlinked brand mentions or content references across the web and converting them into backlinks. This involves monito...

#brandmonitoring#outreach#linkbuilding

Resource Link Building

Resource link building involves creating comprehensive, valuable resources (like tools, guides, research studies, or directories) that naturally attract links f...

#contentmarketing#linkworthycontent#digitalpr

Link Equity (Link Juice)

Link equity (formerly called 'link juice') refers to the value or ranking power that passes from one page to another through hyperlinks. Not all links pass equa...

#backlinkprofile#internallinking#anchortext

Keyword Ranking

Keyword ranking refers to a webpage's position in search engine results for specific search queries. Rankings are determined by complex algorithms considering r...

#keywordresearch#searchvisibility#organictraffic

Keyword Research

Keyword research is the process of identifying and analyzing search terms that people use to find information online. It involves discovering relevant keywords,...

#keywordranking#userintent#searchvolume

Frequently Asked Questions

What makes a 'good' backlink?

A high-quality backlink comes from a relevant, authoritative, and trustworthy website. The link should be 'dofollow' and placed naturally within high-quality, relevant content.

Is buying backlinks a good idea?

No. Buying links is a violation of Google's Search Essentials and can lead to manual penalties or algorithmic devaluation of your site. Focus on earning links through great content and outreach.

What is the 'Skyscraper Technique'?

It's a popular link-building strategy where you find high-performing content in your niche, create something even better, and then reach out to sites that linked to the original content to ask them to link to yours instead.

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