Google PageRank

Google PageRank is an algorithmic concept that originally measured the importance of web pages based on the quantity and quality of links pointing to them. Public toolbar PageRank is no longer available, but the underlying principle of link-based authority still influences modern ranking systems. In practice, PageRank thinking helps marketers understand why internal linking, authoritative backlinks, and contextual relevance matter for discoverability. Not all links pass equal value: placement, source trust, and topical fit affect how much authority can flow. PageRank should be viewed as a foundational model, not a standalone metric to chase. Effective SEO teams translate it into actionable link architecture and editorial quality rather than relying on legacy score myths.