Page Authority

Page authority describes the relative ability of an individual page to rank for relevant queries based on link equity, topical alignment, content depth, and technical quality. It differs from domain-level authority because strong domains can still have weak pages, and high-performing pages can exist on newer domains. Factors that raise page authority include quality backlinks to that page, clear internal linking support, search-intent alignment, and sustained engagement signals. Teams use page-level analysis to prioritize which URLs deserve promotion, refreshes, or consolidation. Authority should be treated as directional rather than absolute, especially when using third-party metrics. The practical objective is to strengthen strategic pages that drive revenue instead of evenly distributing effort across the entire site.