Domain Authority/Domain Rating

Domain Authority (Moz) and Domain Rating (Ahrefs) are third-party metrics that predict a website's ability to rank in search engines based on its backlink profile. These scores range from 0-100 and consider factors like the number of linking domains, quality of referring domains, and link relevance. While not direct Google ranking factors, they correlate strongly with ranking potential. Improving Domain Authority requires earning high-quality backlinks from authoritative, relevant sites through content marketing, digital PR, and relationship building. These metrics should be tracked relative to competitors rather than as absolute benchmarks.