SEO Metrics

SEO metrics are quantitative measurements that track and evaluate the performance of search engine optimization efforts. Core metrics include organic traffic, keyword rankings, backlink profile, domain authority, and conversion rates from organic search. Technical metrics encompass crawlability, indexation rates, and Core Web Vitals. Content metrics evaluate engagement, dwell time, and topical authority. Tracking SEO metrics requires tools like Google Analytics, Search Console, Ahrefs, and SEMrush. Effective SEO measurement involves setting KPIs, establishing baselines, and regularly monitoring progress toward goals. Metrics should be analyzed in context with business objectives and competitor performance.