Marketing Metrics
Key Marketing Metrics Concepts
Browse our comprehensive dictionary of marketing metrics terms. Click on any term to get a deep dive into its meaning and practical application.
Impressions
Impressions refer to the number of times a link to your website appeared in search engine results, regardless of whether a user clicked on it. An impression is ...
Clicks
Clicks represent the number of times users clicked on your website’s link in organic search results. Each click is tied to a specific query, page, and device ty...
CTR (Click-Through Rate)
CTR (Click-Through Rate) is the share of impressions that generate clicks, calculated as (Clicks / Impressions) x 100. It indicates how effectively your snippet...
Average Position
Average Position shows the mean ranking of your page for a specific search query across all impressions. It’s calculated by averaging the positions where your l...
Organic Traffic
Organic traffic refers to visitors who arrive at your website from unpaid search engine results. It’s a key indicator of SEO effectiveness and long-term content...
Bounce Rate
Bounce rate is the percentage of visitors who leave a website after viewing only one page without any interaction (e.g., clicks, scrolls, form submissions). In ...
Dwell Time
Dwell time is the period between a user clicking a search result and returning to the SERP. It is useful as a behavioral concept for diagnosing content usefulne...
Conversion Rate
Conversion rate is the percentage of website visitors who complete a desired action, such as signing up, purchasing, or downloading a resource. In SEO, tracking...
Traffic Share
Traffic share (or organic traffic share) is the percentage of total clicks for a set of keywords that your website captures compared to competitors. For example...
SEO ROI (Return on Investment)
SEO ROI measures the financial return generated by SEO efforts relative to the investment (tools, personnel, content creation). It’s calculated as (Revenue from...
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is the predicted net profit attributed to the entire future relationship with a customer. It's calculated by multiplying average p...
Search Visibility
Search visibility measures the percentage of your website's pages that appear in search engine results for relevant keywords. It's calculated by comparing your ...
SEO Metrics
SEO metrics are quantitative measurements that track and evaluate the performance of search engine optimization efforts. Core metrics include organic traffic, k...
Retention Rate
Retention rate measures the percentage of customers who continue using a product or service over a specified period. It's calculated as (Customers at End of Per...
Marketing ROI
Marketing ROI (Return on Investment) measures the efficiency and profitability of marketing campaigns by comparing revenue generated to marketing costs. It's ca...
Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures the total cost of acquiring a new customer, including all marketing and sales expenses. It's calculated by dividing tot...
Channel Attribution
Channel attribution is the process of assigning credit to different marketing channels for their role in driving conversions and revenue. It helps marketers und...
Customer Loyalty
Customer loyalty reflects a customer’s ongoing preference for your brand over alternatives, expressed through repeat purchases, lower churn, stronger advocacy, ...
Frequently Asked Questions
What are the most important marketing KPIs?
The most important KPIs depend on your goals, but typically include ROI, Customer Acquisition Cost (CAC), Conversion Rate, and Customer Lifetime Value (LTV).
How do I calculate Marketing ROI?
Marketing ROI is calculated by: (Marketing Revenue - Marketing Expense) / Marketing Expense. A positive ROI indicates that your marketing efforts are generating profit.
What is a good conversion rate?
Conversion rates vary by industry and channel, but an average e-commerce conversion rate is around 1-3%. For lead generation landing pages, 5-10% is often considered good.
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