Traffic Share

Traffic share (or organic traffic share) is the percentage of total clicks for a set of keywords that your website captures compared to competitors. For example, if 1,000 people search for 'best CRM' and your site gets 200 clicks, your traffic share is 20%. This metric reveals competitive positioning beyond raw traffic. Increasing traffic share often involves outranking competitors for high-volume terms or capturing long-tail queries they’ve missed. Tools like Ahrefs or SEMrush estimate this using click-through rate models.