Marketing Metrics

Search Visibility

Learn about search visibility in marketing

What is Search Visibility?

Search visibility measures the percentage of your website's pages that appear in search engine results for relevant keywords. It's calculated by comparing your indexed pages against total possible search results for your target keywords. High visibility indicates strong SEO performance and broad organic reach. Factors affecting visibility include keyword targeting, content quality, technical SEO, and backlink profile. Tools like Ahrefs, SEMrush, and Google Search Console track visibility scores. Improving visibility requires comprehensive SEO strategies including keyword research, content optimization, and link building. Regular monitoring helps identify visibility gaps and track improvement over time.

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