Organic Traffic

Organic traffic refers to visitors who arrive at your website from unpaid search engine results. It’s a key indicator of SEO effectiveness and long-term content value. Unlike paid or referral traffic, organic traffic is earned through relevance, authority, and technical health. Tracking it in Google Analytics (with proper filters to exclude internal traffic) helps measure campaign ROI. Sudden drops may signal algorithm updates, technical issues, or competitive shifts—cross-referencing with GSC data provides deeper diagnostic insights.