SEO ROI (Return on Investment)

SEO ROI measures the financial return generated by SEO efforts relative to the investment (tools, personnel, content creation). It’s calculated as (Revenue from Organic Traffic − SEO Costs) ÷ SEO Costs. Tracking requires attributing conversions to organic channels in analytics, applying monetary values to goals (e.g., lead = $50), and isolating SEO-driven revenue. While SEO has a longer payback period than paid ads, its compounding nature (evergreen traffic) often yields high long-term ROI when executed consistently.