Content Gap Analysis

Content gap analysis identifies topics or keywords your competitors rank for but your site does not. It reveals opportunities to create new content or improve existing pages to capture additional organic traffic. The process involves comparing your domain’s keyword profile (via tools like Ahrefs or SEMrush) against competitors’, filtering by relevance, search volume, and difficulty. Gaps can be thematic (missing entire topics) or granular (missing long-tail queries). Addressing these gaps strengthens topical authority and fills user intent gaps in your content strategy.