Keyword Ranking

Keyword ranking is the position a page holds in search results for a specific query set. It matters because visibility affects traffic opportunity and competitive share, but rankings should be interpreted with context. Device type, location, SERP features, and personalization can change observed positions and click potential. Teams should track ranking trends alongside impressions, clicks, and conversion outcomes to understand business impact. A common mistake is optimizing for average rank alone without checking whether the page serves the right intent and produces meaningful downstream results.