Keyword Ranking

Keyword ranking refers to a webpage's position in search engine results for specific search queries. Rankings are determined by complex algorithms considering relevance, authority, user experience, and technical factors. Position 1-3 typically receive 60% of clicks, while positions 4-10 get significantly less traffic. Ranking fluctuations can occur due to algorithm updates, competitor actions, or seasonal trends. Effective ranking improvement requires comprehensive SEO strategies including technical optimization, content quality, and link building. Regular monitoring helps identify opportunities and track campaign success.