Keyword Research

Keyword research is the process of identifying and analyzing search terms that people use to find information online. It involves discovering relevant keywords, assessing their search volume, competition level, and user intent. Tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz provide data on search volume, difficulty, and related terms. Effective keyword research informs content strategy, SEO optimization, and PPC campaigns. The process includes finding head terms (broad keywords), long-tail keywords (specific phrases), and question-based queries. Regular research is essential as search behavior and competition evolve over time.