Search Volume

Search volume is the estimated number of searches for a keyword within a specific time period, usually monthly and region-specific. It helps marketers prioritize opportunities but should never be used in isolation. High-volume terms can be broad, competitive, and low-converting, while lower-volume long-tail terms may carry stronger purchase intent and higher conversion rates. Volume estimates vary by tool and model, so teams should validate with first-party performance data when possible. Practical planning combines volume with difficulty, click-through potential, intent, and business value. Seasonality is also important: some terms spike around events or product cycles, which can distort averages. Used correctly, search volume is a planning input for portfolio balance, not a standalone success metric.