Impressions

Impressions refer to the number of times a link to your website appeared in search engine results, regardless of whether a user clicked on it. An impression is counted each time your URL is shown—even if it’s below the fold or not scrolled into view. High impressions with low clicks may indicate poor title/description relevance or low ranking position. Impressions help measure visibility and keyword reach. Note: impressions are grouped by query, page, and country, and data may be sampled for high-traffic sites.