Google Search Console (GSC)

Performance Report

Learn about performance report in marketing

What is Performance Report?

The Performance Report in Google Search Console provides data on how your site performs in Google’s organic search results. It displays metrics—impressions, clicks, CTR, and average position—filtered by query, page, country, device, or search type (web, image, video). This report helps identify high-opportunity keywords, content gaps, and declining pages. For example, a page with rising impressions but falling CTR may need meta optimization. Data is typically delayed by 2–3 days and excludes internal traffic or non-Google sources.

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