CTR (Click-Through Rate)

CTR (Click-Through Rate) is the share of impressions that generate clicks, calculated as (Clicks / Impressions) x 100. It indicates how effectively your snippet or ad captures attention for a specific query context. CTR is highly variable across industries, brand strength, device type, and SERP layout, so fixed benchmark percentages should be treated as directional rather than universal targets. A low CTR can mean weak messaging, poor intent match, or limited visibility due to SERP features. Practical optimization focuses on clearer titles, stronger value framing, and better alignment between query intent and page promise. CTR is not a standalone ranking factor, but it is a useful performance signal for prioritizing content and snippet improvements.