Featured Snippet

A featured snippet is a special search result that appears at the top of Google’s SERP (above organic results) in a box, providing a direct answer to a query. Types include paragraphs, lists, tables, and videos. To rank for one, structure content clearly (use headings, bullet points, concise answers), target question-based queries (e.g., 'how to...'), and provide a direct, authoritative response within 40–60 words. While featured snippets can increase visibility and traffic, they may also satisfy the user without a click ('position zero cannibalization').