Semantic SEO

Semantic SEO focuses on optimizing content for topic relevance and user intent rather than just exact-match keywords. It leverages related terms, synonyms, entities, and conceptual relationships to help search engines understand context. Techniques include using latent semantic indexing (LSI) keywords, answering related questions, and structuring content around topic clusters. This approach aligns with Google’s BERT and MUM algorithms, which prioritize meaning over keyword density. Effective semantic SEO creates comprehensive content that satisfies the full scope of a user’s query.