Natural Language Processing (NLP)

Natural Language Processing (NLP) is a branch of AI that enables computers to understand, interpret, and generate human language. In SEO, NLP powers features like intent classification, semantic analysis, content grading, and query understanding. Google uses NLP in algorithms like BERT to better match content with user intent. Marketers can leverage NLP tools to analyze top-ranking pages, extract key entities, or assess readability—helping create content that aligns with how modern search engines process language.