Average Position

Average Position shows the mean ranking of your page for a specific search query across all impressions. It’s calculated by averaging the positions where your link appeared in search results. For example, if your page ranks #1 in 50% of impressions and #3 in the other 50%, the average position is 2.0. Note: this metric can be misleading—it doesn’t reflect visibility above the fold, and a single query can have multiple positions due to personalization or features like sitelinks. Use it to spot trends, not absolute rankings.