Clicks

Clicks represent the number of times users clicked on your website’s link in organic search results. Each click is tied to a specific query, page, and device type. Clicks are a direct measure of traffic driven by SEO and reflect how compelling your title tags and meta descriptions are. A sudden drop in clicks may signal ranking losses, algorithm updates, or seasonal changes. Click data excludes traffic from paid ads, direct navigation, or non-search sources. For accuracy, clicks should be analyzed alongside impressions and CTR.