Dwell Time

Dwell time measures how long a user stays on your page after clicking from a search result before returning to the SERP. While not a publicly confirmed Google ranking factor, it’s considered a strong user satisfaction signal. Longer dwell times suggest the content matched the user’s intent. Unlike 'time on page' (which can be skewed by single-page visits), dwell time specifically ties behavior to search context. Optimizing content depth, readability, and relevance can increase dwell time.