Page Speed

Page speed refers to how quickly a web page loads and becomes interactive for users. It impacts both user experience and SEO—Google uses page speed as a ranking factor, especially on mobile. Key metrics include Time to First Byte (TTFB), First Contentful Paint (FCP), and Core Web Vitals (LCP, INP, CLS). Optimization techniques include image compression, browser caching, minimizing JavaScript/CSS, using a Content Delivery Network (CDN), and upgrading hosting. While perfect scores aren’t mandatory, significant delays (>3s load time) increase bounce rates. Tools like PageSpeed Insights, WebPageTest, and Lighthouse provide actionable recommendations.