Technical SEO
Key Technical SEO Concepts
Browse our comprehensive dictionary of technical seo terms. Click on any term to get a deep dive into its meaning and practical application.
Crawl Budget
Crawl budget refers to the number of pages Googlebot can and wants to crawl on your website within a given time period. It’s determined by two factors: crawl ra...
Canonical Tag
A canonical tag (or rel='canonical') is an HTML element that tells search engines which version of a URL should be considered the 'master' copy when multiple pa...
XML Sitemap
An XML sitemap is a file that lists the important pages of a website to help search engines discover and crawl them more efficiently. It includes URLs along wit...
Robots.txt
Robots.txt is a text file placed in the root directory of a website (e.g., example.com/robots.txt) that instructs search engine crawlers which pages or director...
Core Web Vitals
Core Web Vitals are a set of user-centered metrics introduced by Google to measure key aspects of web experience: loading performance (Largest Contentful Paint ...
Structured Data
Structured data is a standardized format for providing information about a page and its content in a way that search engines can easily understand. Implemented ...
Hreflang
Hreflang is an HTML attribute used to indicate to search engines the language and geographic targeting of a webpage. It helps serve the correct version of a pag...
Indexing
Indexing is the process by which search engines analyze and store web pages in their database so they can appear in search results. After crawling a page, the s...
Mobile-First Indexing
Mobile-first indexing means Google predominantly uses the mobile version of a site’s content for indexing and ranking. Since most users access the web via mobil...
Page Speed
Page speed refers to how quickly a web page loads and becomes interactive for users. It impacts both user experience and SEO—Google uses page speed as a ranking...
Rendering
Rendering is the process by which search engines execute JavaScript and CSS to understand the final visual appearance and functionality of web pages. Modern sea...
Meta Title
A meta title (or title tag) is an HTML element that specifies the title of a web page. It appears in search engine results as the clickable headline and in brow...
Meta Description
A meta description is an HTML meta tag that provides a brief summary of a webpage's content, typically displayed under the title in search engine results. It sh...
Keyword Difficulty (KD)
Keyword Difficulty (KD) is an SEO metric that estimates how challenging it will be to rank in the top organic search results for a specific keyword. It is a com...
Frequently Asked Questions
Why is Technical SEO important for rankings?
Technical SEO ensures search engines can access, crawl, and index your pages. If your site has technical barriers, even high-quality content won't rank because bots cannot process it effectively.
What are the most common technical SEO issues?
Common issues include slow page load speeds, broken links (404 errors), improper use of canonical tags, duplicate content, and mobile usability problems.
How often should I perform a technical SEO audit?
It is recommended to perform a comprehensive technical audit at least once every quarter, or whenever significant changes are made to the site's structure or CMS.
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