Meta Description

A meta description is an HTML meta tag that provides a brief summary of a webpage's content, typically displayed under the title in search engine results. It should be 150-160 characters long to avoid truncation. While not a direct ranking factor, meta descriptions influence click-through rates by encouraging users to click. They should be unique, compelling, and include relevant keywords naturally. Google may generate descriptions from page content if the meta description is missing or poorly written. Effective meta descriptions answer user intent, include calls-to-action, and differentiate from competitors. They serve as organic ad copy for your search listings.