Meta Title

A meta title (or title tag) is an HTML element that specifies the title of a web page. It appears in search engine results as the clickable headline and in browser tabs. The optimal length is 50-60 characters to avoid truncation in SERPs. Meta titles should be unique, descriptive, and include relevant keywords while remaining compelling to users. Google may rewrite titles if they don't match user intent or are poorly optimized. Best practices include placing the primary keyword near the beginning, using branding, and avoiding keyword stuffing. Meta titles directly influence click-through rates and are a key on-page SEO element.