Backlink Audit

A backlink audit is the process of analyzing all links pointing to a website to identify toxic, spammy, or low-quality links that could harm SEO performance. The audit involves using tools like Ahrefs, SEMrush, or Google Search Console to export the backlink profile, then manually reviewing links for relevance, authority, and potential spam indicators (e.g., link farms, irrelevant directories, excessive anchor text). Toxic links should be removed through outreach or disavowed via Google's Disavow Tool. Regular backlink audits (quarterly or bi-annually) are essential for maintaining a healthy link profile, especially after link building campaigns or if rankings drop unexpectedly.