Long-tail Keyword

A long-tail keyword is a specific search phrase, usually three or more words, that reflects clearer intent than broad head terms. While each long-tail query has lower individual search volume, long-tail keywords often convert better because users are closer to making a decision. For example, someone searching "best CRM" is in research mode, while "best CRM for small law firm" signals much stronger purchase context. Long-tail targeting is useful for newer sites, niche products, and content programs that want faster topical traction. Strong long-tail strategy combines intent mapping, realistic difficulty assessment, and page-level relevance so each term is matched with content that answers a concrete question or need.