Search Intent

Search intent is the underlying goal behind a query, such as learning, comparing, navigating, or buying. It matters because ranking and conversion performance depend on how well page format matches that goal. Teams typically classify intent types and map each target keyword to the page most likely to satisfy users quickly. Practical execution includes aligning headings, depth, and CTA to the expected journey stage, then monitoring behavior signals and query-level outcomes. A common mistake is targeting high-volume terms with mismatched content format, which creates weak engagement and unstable rankings.