Core Marketing Concepts
Key Core Marketing Concepts Concepts
Browse our comprehensive dictionary of core marketing concepts terms. Click on any term to get a deep dive into its meaning and practical application.
Duplicate Content
Duplicate content refers to blocks of content that are either completely identical or very similar, appearing on more than one web page. When multiple pages hav...
Noindex
Noindex is a directive that tells search engines not to include a page in search results. It matters for controlling index quality by excluding low-value or uti...
Schema Markup
Schema markup is structured data added to page code to help search engines interpret entities, attributes, and relationships more accurately. It matters because...
Rich Results
Rich results are enhanced search listings that include additional visual or structured elements beyond a standard blue link, such as ratings, FAQs, product deta...
International SEO
International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages yo...
Responsive Design
Responsive design is a web development approach where layout and content adapt to different screen sizes and device contexts from a single codebase. It matters ...
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a part of Google's Search Quality Rater Guidelines used to evaluate the ...
Internal Linking
Internal linking connects pages within the same site to guide users and search engines through your content structure. It matters because strong internal links ...
Search Intent
Search intent is the underlying goal behind a query, such as learning, comparing, navigating, or buying. It matters because ranking and conversion performance d...
Call to Action (CTA)
A call to action (CTA) is any prompt that asks users to take a specific next step, such as subscribe, book a demo, or complete a purchase. It matters because co...
Accessibility
Accessibility in marketing means designing content, websites, emails, and videos so people with visual, auditory, motor, or cognitive differences can fully use ...
Customer Feedback
Customer feedback is direct input from users about their experience, expectations, and objections across the full journey. It comes from reviews, support conver...
Target Audience
A target audience is the specific group of people most likely to benefit from and buy your product. It is defined using shared attributes such as goals, pain po...
User Engagement
User engagement measures how actively and meaningfully people interact with your content, product, or campaign over time. It goes beyond simple traffic counts a...
SERP (Search Engine Results Page)
SERP stands for Search Engine Results Page, the interface users see after submitting a query to a search engine. A modern SERP is more than a list of ten links:...
Frequently Asked Questions
What are the 4 Ps of Marketing?
Product, Price, Place, and Promotion. These are the key factors that must be strategically coordinated to successfully market a product or service.
What is the Buyer's Journey?
It's the process buyers go through to become aware of, consider, and evaluate, and decide to purchase a new product or service. Stages include Awareness, Consideration, and Decision.
How has marketing changed in the digital age?
Marketing has shifted from 'interruptive' (pushing messages at people) to 'inbound' (providing value so people find you). It is also now more data-driven, personalized, and measurable than ever before.
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