Schema Markup

Schema markup is structured data added to page code to help search engines interpret entities, attributes, and relationships more accurately. It matters because valid markup can improve eligibility for rich search features and clearer result presentation. Effective schema implementation matches visible page content, uses appropriate schema types, and is validated regularly after template updates. Teams should prioritize high-impact page types such as product, article, and FAQ where enhanced appearance can improve qualified clicks. A common mistake is adding boilerplate or misleading schema that does not reflect on-page reality, which can reduce trust signals.