Rich Results

Rich results are enhanced search listings that include additional visual or structured elements beyond a standard blue link, such as ratings, FAQs, product details, or breadcrumbs. They matter because improved presentation can increase qualified clicks when content matches user intent. Eligibility depends on valid structured data and query context, not on markup alone. Teams should validate implementation, monitor appearance in Search Console, and prioritize pages where richer snippets improve decision clarity. A common mistake is adding schema that does not match visible content, which can lead to ineligibility or manual quality issues.