Core Marketing Concepts
Internal Linking
Learn about internal linking in marketing
What is Internal Linking?
Internal linking refers to any link from one page on a website to another page on the same website. Internal links help users navigate the site, establish a clear information hierarchy, and spread 'link equity' (ranking power) across the domain. A strong internal linking strategy, such as using topic clusters or siloing, can significantly improve the indexability and ranking of deep-level pages.
Related Terms & Categories
Ready to Master Marketing?
Take your marketing knowledge further with AI-powered tools. Get automated SEO audits, content generation, keyword tracking, and performance analytics all in one platform.
No credit card required • 2-minute setup • Free SEO audit included