Internal Linking

Internal linking connects pages within the same site to guide users and search engines through your content structure. It matters because strong internal links improve discoverability, distribute page value, and clarify topical relationships across clusters. Practical strategy includes linking from authoritative pages to strategic targets, using descriptive anchors, and maintaining clear hierarchy between pillar and supporting pages. Teams should audit orphan pages and broken pathways regularly. A common mistake is adding many generic links without intent mapping, which weakens navigation signals and does little to improve ranking consistency.