Content Siloing

Content siloing is an SEO architecture technique that groups related content into thematic categories (silos) to reinforce topical relevance and improve crawl efficiency. Silos can be implemented through URL structure (e.g., /seo/technical-seo/), internal linking (linking only within the same silo), or navigation menus. This helps search engines understand your site’s hierarchy and expertise in specific subjects. Strong silos can boost rankings for core topics by concentrating link equity and reducing keyword cannibalization across unrelated pages.