User Engagement

User engagement measures how actively and meaningfully people interact with your content, product, or campaign over time. It goes beyond simple traffic counts and focuses on quality signals such as scroll depth, repeat visits, session depth, content completion, saves, comments, or feature adoption. High engagement usually indicates message relevance and stronger intent, while low engagement can reveal mismatch between promise and experience. Marketing teams use engagement metrics to evaluate creative quality, landing page structure, onboarding flows, and channel fit. Engagement should be interpreted with business context: not every interaction needs to be long, but interactions should move users toward value. Strong engagement often predicts better retention, higher conversion probability, and more efficient acquisition costs.