Engagement Rate

Engagement rate measures how actively people interact with content relative to audience exposure, typically using actions like comments, shares, saves, and meaningful clicks. It matters because engagement quality often predicts content relevance better than raw impression volume. Teams should define the formula consistently by platform and objective, then compare trends by content type, audience segment, and distribution channel. Practical optimization focuses on stronger hooks, clearer value, and creative formats that invite response. A common mistake is overvaluing low-effort interactions alone, which can inflate perceived performance without improving business outcomes.