Reach

Reach is the number of unique people who saw your content or ad during a selected period. It differs from impressions, which count total views including repeats. Reach is useful for awareness planning because it shows how broadly a message is distributed across a target audience. On social platforms, organic reach can vary significantly based on algorithm behavior and content format, while paid delivery can increase reach predictably with budget. Reach should be analyzed with frequency and engagement quality, because broad exposure without meaningful response may add little business value. The goal is efficient unique visibility among relevant users, not maximum distribution alone.