Social Media Marketing (SMM)
Paid Social
Learn about paid social in marketing
What is Paid Social?
Paid social refers to advertising on social media platforms (e.g., Facebook Ads, LinkedIn Sponsored Content, TikTok Ads). It allows precise audience targeting by demographics, interests, behaviors, and custom audiences. Paid social is effective for lead generation, retargeting, and amplifying high-performing organic content. Success is measured by CTR, conversion rate, and ROAS.
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