PPC Marketing
ROAS (Return on Ad Spend)
Learn about roas (return on ad spend) in marketing
What is ROAS (Return on Ad Spend)?
ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising. Calculated as (Revenue from Ads ÷ Ad Spend). A ROAS of 4.0 means $4 in revenue per $1 spent. ROAS is the ultimate PPC success metric, but must be interpreted alongside profit margins and customer lifetime value (LTV).
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