PPC Marketing
PPC (Pay-Per-Click)
Learn about ppc (pay-per-click) in marketing
What is PPC (Pay-Per-Click)?
PPC (Pay-Per-Click) is an online advertising model where advertisers pay each time a user clicks on their ad. Common platforms include Google Ads, Microsoft Advertising, and Meta Ads. PPC enables precise targeting, immediate traffic, and measurable ROI. Campaigns are optimized based on metrics like CTR, conversion rate, and ROAS.
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