PPC Marketing
Keyword Bidding
Learn about keyword bidding in marketing
What is Keyword Bidding?
Keyword bidding is the process of setting maximum CPC bids for specific keywords in search engine advertising. Bids can be manual or automated (e.g., Target CPA, Maximize Conversions). Effective bidding balances cost, volume, and conversion potential. Negative keywords are used to exclude irrelevant searches and reduce wasted spend.
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