PPC Marketing

Search Terms Report

Learn about search terms report in marketing

What is Search Terms Report?

The Search Terms Report in Google Ads shows the actual queries that triggered your ads. It’s essential for refining keyword strategy—adding high-performing terms as keywords and irrelevant ones as negative keywords. Regular review prevents wasted spend and improves campaign relevance.

Related Terms & Categories

Keyword Bidding

negative-keywords

PPC (Pay-Per-Click)

User Intent (Search Intent)in Content Marketing

Semantic SEOin Content Marketing

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