Social Media Marketing (SMM)

Social Media Marketing (SMM) involves using social media platforms like LinkedIn, Twitter, Instagram, and Facebook to connect with your audience, build your brand, increase sales, and drive website traffic. It includes publishing great content on your profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. SMM is critical for building community and managing brand reputation in the digital age.

10 Expert Definitions

Key Social Media Marketing (SMM) Concepts

Browse our comprehensive dictionary of social media marketing (smm) terms. Click on any term to get a deep dive into its meaning and practical application.

Engagement Rate

Engagement rate measures how actively people interact with content relative to audience exposure, typically using actions like comments, shares, saves, and mean...

#impressions#reach#socialproof

Reach

Reach is the number of unique people who saw your content or ad during a selected period. It differs from impressions, which count total views including repeats...

#impressions#engagementrate#organicreach

Organic Reach

Organic reach is the number of unique users who see content without paid promotion. It matters because it reflects how well content performs under platform rank...

#reach#engagementrate#socialmediaalgorithm

Social Proof

Social proof is the trust signal people derive from seeing others validate a product, brand, or decision. In marketing, it appears as reviews, testimonials, cas...

#engagementrate#usergeneratedcontent#conversionrate

User-Generated Content (UGC)

User-Generated Content (UGC) is content created by customers or community members, such as reviews, photos, videos, and social posts featuring your product. UGC...

#socialproof#engagementrate#influencermarketing

Influencer Marketing

Influencer marketing is a partnership model where creators promote products to audiences that trust their opinions. Performance depends on audience fit, creator...

#usergeneratedcontent#socialproof#audiencesegmentation

Social Media Algorithm

A social media algorithm is the ranking system platforms use to decide which posts each user sees and in what order. It matters because distribution is not chro...

#organicreach#engagementrate#contentrefresh

Paid Social

Paid social is advertising delivered through social platforms such as Meta, TikTok, LinkedIn, and YouTube, using audience, behavior, and interest targeting. It ...

#ppcmarketing#audiencesegmentation#conversionrate

Audience Segmentation

Audience segmentation is the practice of dividing a broad market into smaller groups with shared traits such as behavior, intent, lifecycle stage, or value pote...

#paidsocial#conversionrate#personalization

Brand Advocacy

Brand advocacy is when customers voluntarily recommend and defend a brand through referrals, reviews, social sharing, and direct word-of-mouth. Advocacy is valu...

#usergeneratedcontent#socialproof#engagementrate

Frequently Asked Questions

Does social media impact SEO rankings?

Social media is not a direct ranking factor, but high social engagement leads to more visibility, more traffic, and a higher likelihood of earning backlinks, which indirectly boosts SEO.

How often should a business post on social media?

Consistency is more important than frequency. For most businesses, posting 3-5 times per week on platforms like LinkedIn or Instagram is a sustainable and effective strategy.

What is social proof in marketing?

Social proof is the psychological phenomenon where people follow the actions of others. In SMM, this includes reviews, testimonials, follower counts, and user-generated content that build trust with new prospects.

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