Social Media Marketing (SMM)

Social Media Marketing (SMM) involves using social media platforms like LinkedIn, Twitter, Instagram, and Facebook to connect with your audience, build your brand, increase sales, and drive website traffic. It includes publishing great content on your profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. SMM is critical for building community and managing brand reputation in the digital age.

10 Expert Definitions

Key Social Media Marketing (SMM) Concepts

Browse our comprehensive dictionary of social media marketing (smm) terms. Click on any term to get a deep dive into its meaning and practical application.

Engagement Rate

Engagement rate measures how actively users interact with your social media content, typically calculated as (Likes + Comments + Shares + Saves) ÷ Impressions o...

#impressions#reach#socialproof

Reach

Reach is the total number of unique users who have seen your social media post or profile within a given period. Unlike impressions (which count multiple views)...

#impressions#engagementrate#organicreach

Organic Reach

Organic reach refers to the number of unique users who see your social content without paid promotion. It’s driven by platform algorithms that prioritize conten...

#reach#engagementrate#algorithm

Social Proof

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior. In marketing, it includes user-generated content,...

#engagementrate#usergeneratedcontent#conversionrate

User-Generated Content (UGC)

User-Generated Content (UGC) is any form of content—photos, videos, reviews, or posts—created by customers rather than brands. UGC is highly trusted, cost-effec...

#socialproof#engagementrate#influencermarketing

Influencer Marketing

Influencer marketing involves collaborating with individuals who have a dedicated social following to promote products or services. Effectiveness depends on rel...

#usergeneratedcontent#socialproof#audiencesegmentation

Social Media Algorithm

A social media algorithm is a set of rules platforms use to determine which content appears in users’ feeds. Factors include engagement probability, relationshi...

#organicreach#engagementrate#contentrefresh

Paid Social

Paid social refers to advertising on social media platforms (e.g., Facebook Ads, LinkedIn Sponsored Content, TikTok Ads). It allows precise audience targeting b...

#ppcmarketing#audiencesegmentation#conversionrate

Audience Segmentation

Audience segmentation is the process of dividing a target market into subgroups based on shared characteristics like demographics, behavior, interests, or purch...

#paidsocial#conversionrate#personalization

Brand Advocacy

Brand advocacy occurs when satisfied customers actively promote a brand through word-of-mouth, social shares, or reviews. Advocates are more credible than corpo...

#usergeneratedcontent#socialproof#engagementrate

Frequently Asked Questions

Does social media impact SEO rankings?

Social media is not a direct ranking factor, but high social engagement leads to more visibility, more traffic, and a higher likelihood of earning backlinks, which indirectly boosts SEO.

How often should a business post on social media?

Consistency is more important than frequency. For most businesses, posting 3-5 times per week on platforms like LinkedIn or Instagram is a sustainable and effective strategy.

What is social proof in marketing?

Social proof is the psychological phenomenon where people follow the actions of others. In SMM, this includes reviews, testimonials, follower counts, and user-generated content that build trust with new prospects.

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