Brand Advocacy

Brand advocacy is when customers voluntarily recommend and defend a brand through referrals, reviews, social sharing, and direct word-of-mouth. Advocacy is valuable because peer recommendations carry more trust than brand-created messaging and often drive higher-intent traffic. Strong advocacy comes from consistently good product experience, responsive support, and clear reasons for customers to share outcomes publicly. Teams can accelerate advocacy through referral mechanics, ambassador communities, and recognition programs, but forced promotion usually fails. Measurement should include referral volume, review sentiment, and assisted conversions. Durable advocacy signals that brand value is strong enough for customers to market on your behalf.