User-Generated Content (UGC)

User-Generated Content (UGC) is content created by customers or community members, such as reviews, photos, videos, and social posts featuring your product. UGC often outperforms branded creative in trust and engagement because it feels less scripted and more relatable. Brands use UGC in paid ads, product pages, and social feeds to add authenticity and reduce production costs. Effective programs include clear participation prompts, permission management, and moderation standards so content remains on-brand and legally safe. The strongest UGC highlights real outcomes and practical use cases, which can improve conversion quality more than polished but generic brand messaging.