Social Media Marketing (SMM)
User-Generated Content (UGC)
Learn about user-generated content (ugc) in marketing
What is User-Generated Content (UGC)?
User-Generated Content (UGC) is any form of content—photos, videos, reviews, or posts—created by customers rather than brands. UGC is highly trusted, cost-effective, and boosts engagement. Brands often encourage it through contests, branded hashtags, or features. On platforms like TikTok and Instagram, UGC outperforms polished ads in authenticity and conversion potential.
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