Social Media Marketing (SMM)
Social Proof
Learn about social proof in marketing
What is Social Proof?
Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior. In marketing, it includes user-generated content, testimonials, follower counts, and engagement metrics. High engagement or reviews signal trustworthiness, influencing purchase decisions. Brands amplify social proof by showcasing customer photos, reviews, or real-time activity (e.g., '1.2K bought this week').
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