Trust Signals

Trust Signals are evidence displayed on a website to reassure visitors that the business is legitimate and safe to interact with. Examples include security badges (SSL), client logos, industry certifications, customer reviews, and clear return policies. In CRO, trust signals are used to reduce 'user anxiety,' especially at the moment of conversion. For e-commerce and B2B sites, adding or improving trust signals is one of the fastest ways to increase conversion rates on checkout or lead forms.