User Experience (UX)

User Experience (UX) refers to the overall experience and satisfaction a person has when interacting with a product, system, or service, particularly in the context of a website or application. In digital marketing, UX encompasses every aspect of a user's interaction: from how easily they can navigate the site and find information to the speed of page loads and the visual clarity of the design. A positive UX is not just about aesthetics; it's about making the user journey as seamless, intuitive, and efficient as possible. High-quality UX leads to lower bounce rates, higher engagement, improved search engine rankings (since Google uses UX signals like Core Web Vitals), and ultimately, higher conversion rates. Key elements of UX include information architecture, usability, accessibility, and interaction design.