Conversion Funnel

A conversion funnel is a visual representation of the customer journey from initial awareness to final conversion. It typically includes stages like Awareness, Interest, Consideration, Purchase, and Retention. Each stage has specific metrics and drop-off rates that indicate optimization opportunities. Marketing teams use funnel analysis to identify bottlenecks, improve user experience, and increase overall conversion rates. Common funnel types include sales funnels, website funnels, and marketing attribution funnels. Tools like Google Analytics, Mixpanel, and specialized funnel software help track and analyze funnel performance. Effective funnel optimization requires A/B testing, user feedback, and continuous monitoring.